It’s a tricky old time in the world.
Given, well, everything, it would be easy to write off fripperies, ephemera, the stuff that in the wider scheme of things doesn’t really matter. But, really, these are the times when that stuff is most important.
So you can imagine my delight when Adidas announced that, for the first time in 36 years, their kits at the upcoming World Cup will feature their famous trefoil logo.
The trefoil has been present on a few of their club kits and some special edition international shirts in the last couple of seasons, but this is the first time we’ll see the logo at a World Cup since 1990. Adidas, generally, and the trefoil in particular, are synonymous with everything from Run DMC to Lionel Messi. Without wishing to sound like a budget Don Draper, when you associate the trefoil with such fond childhood memories, it’s no surprise it brings a strong dopamine hit when you see the logo.
