Center for International Trade Expositions and Missions (CITEM) Executive Director Leah Pulido Ocampo / Courtesy of CITEM
Tropical ingredients, export-ready products and a new generation of Filipino food entrepreneurs took center stage, as IFEX Philippines opened its annual showcase in Pasay City with a push to bring the country’s flavors to global markets.
The Center for International Trade Expositions and Missions, or CITEM, hosted the media preview and KATHA Award for Food ceremony ahead of the 19th edition of IFEX Philippines, scheduled for Thursday to Saturday at the World Trade Center Metro Manila.
Held at the newly opened Likhang Filipino Exhibition Halls, the event highlighted products ranging from mangoes and pineapples to coconut-based goods and heritage grains, reflecting what organizers described as the growing sophistication of micro, small and medium-sized Filipino food enterprises.
Department of Trade and Industry Assistant Secretary Al Valenciano said local food enterprises are increasingly shaping the Philippines’ position in the global supply chain, not only as producers but also as innovators driving demand for premium tropical ingredients.
This year’s IFEX Philippines carries the theme “Tropical Flavors for the World,” underscoring the country’s efforts to market its agricultural products and processed foods to international buyers.
The KATHA Award for Food recognizes products that organizers said demonstrate strong export potential, innovation and craftsmanship.
CITEM Executive Director Leah Pulido Ocampo said the trade show aims to spotlight not only finished products but also the communities behind them.
“We hope that you share not just the products, but the stories behind them — the farmers that produce the crops, the processors that add value to them, the exporters and entrepreneurs that bring them to wider markets and the hard work, industry and passion that bring these flavors to life,” Ocampo said.
IFEX Philippines is considered the country’s flagship export-oriented food trade event and is expected to draw international buyers, suppliers and industry executives throughout the three-day exhibition.
