September 13, 2025 | 12:00am
LAS VEGAS – Little question about it, PBA remains to be the No. 1 model in comparison with different sports activities when it comes to views throughout TV, streaming and social media with whole watch time measured in multi-millions.
TV5 president/CEO Guido Zaballero cited numbers proving PBA’s dominance in a current presentation earlier than the PBA Board of Governors at a planning assembly right here. “It’s an enormous enchancment,” mentioned Zaballero. “Since PBA discovered a everlasting house on RPTV in January 2024, followers knew the place to go, when to go and not looked for it.”
Prime raters per convention on RPTV had been Ginebra vs. TNT Recreation 4 of the Governors’ Cup Finals at 3.9 million, Ginebra vs. TNT Recreation 7 of the Commissioner’s Cup Finals at 5 million and Ginebra vs. San Miguel Beer Recreation 7 of the Philippine Cup semifinals at 3.6 million. On Pilipinas Reside, the figures mirrored a rising pattern from 764,000 whole video views within the Governors’ Cup to 1.2 million within the Commissioner’s Cup to 1.6 million within the Philippine Cup. On-line whole video views zoomed to 862.5 million. “The statistics mirror client habits in right this moment’s world,” famous Zaballero. “For example, not too many individuals go to theaters anymore except there’s an occasion to expertise. Directionally, PBA is heading in the right direction.”
PBA chairman Ricky Vargas mentioned even because the league confirmed progress in viewership and revenues, the problem stays to carry extra followers to the venues. PBA commissioner Willie Marcial mentioned Ninoy Aquino Stadium is a well-liked venue due to its central location and accessibility.
Cignal TV first vp and head of channels content material Sienna Olaso additionally made a presentation to the Board, detailing what to anticipate when PBA opens its fiftieth season with a weekend exercise on Oct. 4 and 5. The run-up to the Golden Anniversary started final April and the highlights had been the emblem reveal, announcement of 10 additions to the 50 Best PBA Gamers and the reunion sport the place San Miguel Beer and Meralco wore retro jerseys on the Rizal Memorial Coliseum.
A grand opening ceremony will probably be held on the Sensible Araneta Coliseum on Oct. 5 after the Leo Awards at Novotel. There will probably be a 20 to 25-minute nostalgic characteristic, a retro musical celebration of 5 many years with an all-star forged. “It will likely be a thanks to everybody for being with PBA for 50 years, a trying again, a tribute to those that constructed PBA,” mentioned Olaso. Cignal TV president/CEO Jane Basas attended the presentation and gave her all-support to the “stable” theme behind the fiftieth anniversary.
