Barongs and ternos with whimsical doodles. Denim jacket with terno sleeves. Terno sleeves with fabric tassels.
These were cool pieces we recently found at Kultura along with its traditional creations. As Kultura honors our heritage, it also weaves hip, modern creations that address today’s young and fashionable people who wear their patriotic heart on their sleeve.
In a continued celebration of Filipino culture through fashion, Kultura launched “Burda at Habi: The Artistry of Filipino Fashion,” a pop-up series running throughout the year. The event kicked off last May 5 at Kultura, SM Store, Mall of Asia (MOA). This campaign casts a modern lens on our traditional wear — Filipiniana and barong — showcasing how heritage pieces can be both timeless and incredibly wearable for today.
Whether you’re a longtime Filipiniana advocate or are experimenting with these styles for the first time, Kultura’s pop-up series provides the perfect opportunity to build a meaningful wardrobe with iconic pieces that suit your personal style.
“Burda at Habi” proudly presents a collection that celebrates the traditional crafts of embroidery and weaving that define our modern barong and Filipiniana. From gossamer local fabrics, hand-loomed textiles, and patterns that come to weavers in dreams, to painstaking embroidery merged with updated silhouettes and details, the collection is a marvel of Filipino artistry for today’s style-setters.
Fabric tassels on a terno matched with statement earrings from Boho Manila
With an extensive range of both formal and casual styles, plus handcrafted bags and accessories to complete the look, guests can discover statement finds for all occasions —and not just for Independence Day dressing.
The launch was held last May 8 at Kultura SM Store, MOA, headlined by Kultura ambassador Marian Rivera, who embodied the modern Filipino muse, and hosted by KC Montero.
Discover Filipiniana and barong pieces from in-house brands like Raffaella, Nuevo Ystilo, EN Barong Filipino, as well as exciting guest brands such as Alixia Marie, Anmari, Azucar, Binibini Marikit, Daryl Maat, Matthew and Melka, Mjorian, Pamanna Jewellery, and Pampinay at the main pop-up.
More pop-ups will take place from May 29 to June 12 at SM Southmall. SM Sta. Rosa and SM Baguio will follow soon.
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For more information, follow @kulturafilipino on Instagram, Facebook, TikTok and YouTube.
