September 4, 2025 | 12:00am
MANILA, Philippines — Gokongwei-led Common Robina Corp. (URC) has been acknowledged for its initiatives in fostering an inclusive and growth-oriented office.
The meals and beverage firm obtained the Silver Award for Excellence in Employer Branding on the 2025 Financial Instances Human Capital Awards Southeast Asia.
“This affirms our ongoing efforts to be an employer of alternative by inserting folks on the middle of URC’s success,” URC president and CEO Irwin Lee stated.
“This award highlights the power of our tradition – the place individuals are empowered to steer, develop and succeed with objective,” he stated.
URC stated that central to its worker progress initiatives is the corporate’s “Develop Past UR Job” program, a collaboration amongst human assets representatives from its Philippine and worldwide enterprise models.
“What began as a message has turn out to be a mindset. Develop Past UR Job has turn out to be a cultural basis that drives how we construct careers, rejoice potential and develop leaders from inside,” Lee stated.
“It displays our perception that progress occurs when individuals are trusted to steer, geared up to stretch and impressed to make a distinction,” he stated.
URC was earlier named by Time journal and on-line knowledge agency Statista as among the many Asia-Pacific’s greatest 500 firms of 2025 for, amongst others, its sturdy worker satisfaction program
In compiling its record of Asia-Pacific’s greatest firms, Time and Statista used a 2023 survey knowledge of over 50,000 workers throughout Asia-Pacific to measure worker satisfaction.
URC produces iconic manufacturers corresponding to Nice Style, C2 Cool & Clear, Piattos, Maxx sweet and Cream-O cookies.
It additionally has vital and rising presence in ASEAN, with main regional manufacturers corresponding to Lexus, Tivoli and
Enjoyable-O.