PMAP honors SM Supermalls for people leadership and purpose-driven culture

Philstar.com

October 26, 2025 | 1:00pm

MANILA, Philippines – At the 62nd People Management Association of the Philippines (PMAP) Annual Conference and Awards held at NuSTAR Cebu on October 23, SM Supermalls proudly celebrated two landmark honors among 96 competing organizations across three award categories—solidifying its place as a leader in people management and sustainability.

Cheryll Ruth Lat-Agsaoay: 2025 People Manager of the Year – National Winner

HR group head and senior vice president Cheryll Ruth Lat-Agsaoay was conferred PMAP’s highest individual honor as the National Winner for People Manager of the Year 2025, a first in SM Group history.

SM Supermalls’ HR team advances digital transformation while staying rooted in empathy and meaningful employee engagement.

The recognition underscores her transformative leadership in human resources, guided by empathy, agility and innovation. Her approach reflects the essence of the award: leading with trust, shaping the future of work through technology, and ensuring every SM employee feels seen, valued and empowered to thrive.

“HR will continue to champion innovative solutions with deep human connections. We’ll influence safe and brave spaces where people can be intentional about innovation and collaboration,” Lat-Agsaoay said.

This milestone is made even more meaningful as SM Supermalls celebrates its 40th anniversary. It is a testament to SM’s enduring commitment to nurture people, grow talent from within and cultivate a culture where purpose meets performance.

Sustainability Moves: People Program of the Year – NCR Exemplar

SM employees join over 48,0000 volunteers nationwide during the International Coastal Clean-up in September, reflecting the company’s commitment to sustainability in action.

Equally inspiring is Sustainability Moves, awarded as NCR Exemplar for People Program of the Year.

More than a program, it is a movement powered by SM employees’ collective passion for sustainability. Rooted in volunteerism and driven by purpose, it exemplifies how SM Supermalls integrates environmental and social responsibility into its everyday operations.

“Our people are at the heart of what we do as an organization. HR is a strategic partner to the business as we drive a high-performing culture and sustainability has always been at the core of how we work in operations,” said SM Supermalls president Steven Tan.

These back-to-back recognitions from PMAP affirm SM Supermalls’ commitment to being not just a great place to shop but also a great place to work. Here, people are empowered to create meaningful impact, grow with purpose and contribute to a sustainable future for all.

(From left) Dr. Roland Suico, Lily Quintans, Cheryll Ruth Lat-Agsaoay, SM Supermalls vice president for Corporate Compliance and Sustainability Engr. Liza Silerio, assistant vice president for Waste Management and Sustainability Solutions George Cheung, vice president for Visayas Mall Operations Michelle Llanos and Rene Gener

 

To learn more, visit www.smsupermalls.com and follow @SMSupermalls on social media for the latest updates.


Editor’s Note: This press release is sponsored by SM. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.


 

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