Google names new nation head for Philippines

Louella Desiderio – The Philippine Star

September 13, 2025 | 12:00am

MANILA, Philippines — Expertise firm Google has appointed Prep Palacios as the brand new nation supervisor for the Philippines.

In a press release, Google stated Palacios could be main the agency’s efforts in serving to companies and communities make the most of new alternatives within the period of synthetic intelligence (AI) and video commerce.

As nation supervisor, Palacios will concentrate on empowering organizations as they navigate the evolving AI panorama by leveraging Google Search and YouTube to attain progress, promote innovation and create impression.

Palacios can be reporting to Sapna Chadha, vice chairman for Southeast Asia and South Asia Frontier at Google.

In line with Chadha, Palacios is assuming the function at a pivotal second as Search – now supercharged by Gemini – and YouTube Purchasing are serving to companies have interaction audiences and obtain progress.

“The Philippines is one in every of Southeast Asia’s most dynamic digital economies – younger, AI-curious and video-first,” Chadha stated.

She stated Palacios is effectively positioned to champion Google’s continued progress and impression for the nation and the area.

Palacios is getting into the function with greater than  twenty years of management within the know-how sector and deep expertise throughout gross sales, enterprise technique and digital transformation.

At Google, she has helped scale the promoting enterprise and enabled progress for patrons via digital options.

Previous to Google, Palacios was concerned with Microsoft main channels, distribution and the small and medium-sized enterprise phase.

She additionally beforehand held consulting roles at Oracle, Ernst & Younger and Siemens.

“By combining our robust basis in Search with the speedy progress of YouTube Purchasing, we are able to allow companies to scale quicker, drive measurable outcomes and reinforce the Philippines’ place as Southeast Asia’s fastest-growing digital financial system,” Palacios stated.

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